Visual identity
The diocese of Haarlem-Amsterdam organized a major pilgrimage trip to Assisi (Italy). Inspired by the rich tradition of this extraodinary place, a visual identity and strategy was developed, focused on offline and online promotion. In the conceptual phase created the thematic slogan of the journey was conceived: "Traveling between time and eternity".
Great sources of inspiration were the rich visual language, color palette and architecture of Assisi. The conceived logo incorporates the symbolism of the Basilica of St. Francis: the four elements, the early medieval braided pattern expressing infinity, with the Franciscan Tau symbol at its very center.
