DIOCESE OF ‘S-HERTOGENBOSCH

Strategie en visuele identiteit

A new communication strategy and corporate identity for the Diocese of 's-Hertogenbosch (Netherlands). The challenge and objective: to recalibrate the vision and renew the visual identity, according to the mission of seeking and establishing as Church connection and dialogue with society.

Impulsar-Huisstijl-Bisdom-DenBosch

The new logo contains various layers of meaning, brought together in one clear sign: a stylization of a coat of arms, with the cross as a central element, symbolizing the mission of the diocese. Logo and corporate identity consist of lines that connect. The upper part of the cross points to the heavenly, the lower part anchored in the world. The logo is crowned at the top with the symbol of the evangelist John: the eagle.

The new logo contains various layers of meaning, brought together in one clear sign: a stylization of a coat of arms, with the cross as a central element, symbolizing the mission of the diocese. Logo and corporate identity consist of lines that connect. The upper part of the cross points to the heavenly, the lower part anchored in the world. The logo is crowned at the top with the symbol of the evangelist John: the eagle.

The overall visual language of the identity consists of connecting lines; a highly flexible system with endless possibilities. The lines can form many different visual elements: the cross, the Gothic formal language of the Den Bosch St. John’s Cathedral, the organic and growth, the Eucharist.

The overall visual language of the identity consists of connecting lines; a highly flexible system with endless possibilities. The lines can form many different visual elements: the cross, the Gothic formal language of the Den Bosch St. John’s Cathedral, the organic and growth, the Eucharist.

Kijk ook naar: