A new image and visual identity for cemetery Sint Barbara in Amsterdam. Analysis of the identity and of the (new) target groups, based on social changes and trends. Determination of new identity, mission and vision. New positioning and communication strategy, logo restyling, corporate identity and website.
Sint Barbara is more than just a cemetery. It is a center where people come together and visit to find an oasis of peace and tranquility amidst the rush of everyday urban life. For moments of farewell and mourning, experience of faith and meaning, commemoration and peace, in an environment of beauty and nature, adjacent to Amsterdam’s Westerpark.
